It's you vs. you

ClientFit and Fight Factory

I gave Fit and Fight Factory a major facelift with a brand-new look and feel, but don’t worry – I kept their beloved logo and logotype intact! Over the past year, we’ve been churning out a ton of eye-catching graphics, photos, and videos to help build up their brand image. By tapping into social media, we strategically built a tight-knit community of martial arts enthusiasts who are just as passionate about the brand as we are. This is one rebrand that has injected a surge of energy and excitement into the entire team!

During our collaboration, I snapped a ton of photos of both group and individual training sessions, capturing everything from portraits to candid lifestyle shots and dynamic action scenes. Our goal was to showcase these activities in the most captivating way possible, igniting the viewer’s curiosity and sense of excitement.

Duration

12 months

Sessions

Limitless

I put those detail shots to work, whipping up a bunch of graphics that perfectly showcase the club’s awesomeness. No detail was too small or insignificant – every aspect of the club was captured and presented in its best light, from the sleek and modern training equipment to the dynamic energy of the classes. We wanted our graphics to stand out and grab people’s attention, so we made sure that they were eye-catching and exciting. Whether you’re checking out the training schedules, browsing through flyers and posters, or scrolling through social media, our visuals are tailor-made to capture your imagination and have you itching to join the club.

Besides capturing the essence of the club through stunning graphics, I also took on the challenge of conceptualizing and executing a few fashion shoots. The idea behind these shoots was to enhance the recognition of the Fit and Fight Factory brand, showcasing its versatility and style beyond the gym. I wanted to communicate that the FFF clothing line is not only fashionable but also practical and comfortable for everyday wear. We carefully selected casual pieces that are versatile enough to be worn in various situations, while highlighting the quality and durability of the material. With these shoots, I aimed to create a buzz around the brand and build a strong visual identity that extends beyond the gym. By combining sport expertise with fashion sense, I hope to inspire people to not only join the club but also represent it proudly in their daily lives.

I also got the chance to capture some great portraits of the team, which were then used to promote on the website and main social media channels. These portraits showcased the true personality of the team and the exceptional skills of both Coach Janas and Coach Dawid. From intense sparring sessions to jovial moments during breaks, these photos encapsulated the heart and soul of Fit and Fight Factory.

Finally, I prepared some shots that presented the workout space and equipment, including bags and pads. Every piece of equipment available to the community and club members at Fit and Fight Factory was captured, from the newest additions to the tried-and-true classics. These photos provided a sneak peek into the incredible facilities that make the gym stand out from the competition. Whether you’re a seasoned athlete or just starting out, these images showcased everything you need to take your training to the next level.

Testimonial

Thanks to the exceptional collaboration with Karol, our company has undergone a transformation, receiving a fresh and professional image that has elevated our presence on social media – a crucial channel of information in today’s world. With his help, we’ve prepared an outstanding website that has not only set the direction for our growth but has also given us the tools to outshine our competitors. We’re absolutely thrilled to work with Karol as he constantly provides us with new ideas and helps us bring our shared plans to life. What’s more, in this fast-paced world where time is of the essence, Karol is always available and eager to meet our needs.

— Janusz Kołakowski, founder