Impact Support Solutions

Building the system behind the marketing

Impact Support Solutions came to me to run their social media. I started with an audit, and it changed the whole project. The channels were the smallest issue. The website was outdated and sat on a closed platform another agency controlled, so Impact couldn't grow it. Most of the product range was not online yet. Nothing connected the site, the shop and the content. So we agreed on a bigger plan: rebuild the foundations first, then market on top of them. This is that work, and it is still ongoing.

2026 - ongoing Growth Partner Merseyside, UK

Growth Partner

Overview / the story

Impact Support Solutions is a family business based in Liverpool. Since 2007 they have handled cleaning, pest control, window cleaning, grounds maintenance and gritting, alongside a catalogue of over 1000 janitorial and facilities products, for the teams that run schools, offices, healthcare, commercial sites and transport across the UK.

They had the experience. What they did not have was a clear way of showing it online. My job was to build the structure around the business: the website, the shop, the brand and the communication, so that everything finally pointed the same way.

I work with Impact as their Growth Partner. One person across strategy, website, content, photography and eCommerce. The first decision was about order. Fix the foundations before spending on attention. There was no point sending traffic to a setup that could not hold it.

01 The Challenge

Impact had no one owning its marketing or its online presence. Social media was updated occasionally, without a plan or a consistent look, and it did not reflect how strong the business actually is. The website was outdated and locked inside a closed CMS that depended on an outside agency. Beyond the logo there was no visual direction. The products were out of date, often missing basic information, and there was no way to filter them.

02 The Approach

I started with an audit of the existing site, the market and the competition. The call was to stop treating this as a social media job and rebuild the base first. I moved the website and shop onto one platform Impact owns: WordPress and WooCommerce. It is open source, it scales, and Impact controls it directly. Before any of that, I set the visual direction around the existing logo, so the whole brand looked like one thing.

03 The Outcome

Impact now runs on one platform it owns and controls. The brand is consistent, the site is clearer and far deeper than before, and the shop has been rebuilt with its first batch of products live. The channels have a clear direction and are actively managed, and the blog is ongoing. The early results were organic, without paid ads behind them. The base is in place. The next phase is about scaling and optimising it.

Deliverables / what we built

Strategy

Audit, communication direction and Growth Partner roadmap.

Brand Direction

Logo use, colour, typography, gradients, graphics and visual assets.

Website

WordPress rebuild with service pages, content structure, WooCommerce and security.

Content

Platform specific posts, blogs, graphics and social media direction.

Photography

Six shoots covering services, location work, company story and product testing.

eCommerce

Product migration, product updates, filtering logic and catalogue structure.

AI Support

AI workflow training for product content, service knowledge and internal support.

Social Media / one brand, three channels

Each channel has its own job. The brand stays the same while the audience and the tone change.

The people who make the decisions

Credibility and expertise. Posts built around real work, the services and the company story.

Instagram

The business shown in a human way

The same business, more personal and direct. The team, the work behind the scenes, the photography, the day to day. It gives people a feel for who Impact really is.

Google Business Profile

Local search

Often the first place people find Impact when they search locally. Kept accurate and active, with up to date services, posts and photos.

Results / the numbers

The first months were about building the base. These are the deliverables behind it.

389 products imported

First migration into WooCommerce

206 products prepared

First update batch, live and for sale

6 photo sessions

Company, services and client scenarios

1 platform

Services and shop, unified

0 paid ads

Early results came organically

Process / how we got here

Audit

Before 8 May

Reviewed the site, product setup, market and competition to find what was holding Impact back.

Direction

Before 8 May

Agreed the plan: one owned platform for services and shop, a refreshed brand, and foundations before marketing.

Brand refresh

Before 8 May

Set the visual direction around the existing logo: type, colour, gradients, graphics and photography.

Website rebuild

Before 8 May

Built the WordPress and WooCommerce platform, migrated products, connected payments, courier and logistics, and secured the site.

Growth Partner start

From 8 May 2026

Took over ongoing marketing, content, social and platform management.

Social rollout

From 12 May 2026

Rebuilt Google Business Profile, refreshed LinkedIn and Instagram, and started the blog, with content adapted per platform.

Photography & content

Ongoing

Ran six photo sessions covering the company, the services and real client scenarios, feeding the site and marketing.

eCommerce & operations

Ongoing

Restructuring product data and filtering, training AI workflows, and planning operational support for the next phase.

What's next

Phase two

The website and shop work. Phase two is about filling them out and turning on growth. The main job is the catalogue: finishing the current batch, then preparing the next 700 to 800 products. Alongside that, more service content and SEO, then testing paid once the base is ready. After that, operational automation to take routine work off the team.

eCommerce

Build out the catalogue

Finish the current product batch

Prepare the next 700 to 800 products

Restructure data and filtering across the range

Website & SEO

Grow what's live

Expand service pages and the information hub

Ongoing UI/UX and SEO work

Clearer paths to purchase

Growth & Automation

Scale the system

Test paid acquisition once the base is ready

AI supported workflows for product content

Wider operational automation

Moving off a closed platform

The hardest part was not the design. It was the move. Impact's old site lived on an outside agency's closed CMS, so rebuilding it there made no sense. We moved everything to WordPress and WooCommerce: every product, the payment system, the courier and logistics, and the team onto a new platform. It is a large job, and it puts the whole platform in Impact's hands.

One logo, a whole identity around it

Impact had a logo and not much else holding the brand together. I kept the logo and built the rest: type, colour, gradients, graphics, photography and clear rules for using them. Now a service page and an Instagram post look like the same company.

Building the system behind the marketing

A website Impact actually owns