Peoples Automotive

From the back of the lens to the front of the camera.

Three campaigns with Peoples Automotive, each one a step up from the last. The first two as creative director for BYD launches, setting the direction while Eddy Umoren handled production. The third, the Omoda 7, built solo from start to finish.

December 2025 - Ongoing Tailor made North West, UK

Tailor made BYD Sealion 5 DM-i Launch

Overview / the story

I started working with Peoples Automotive in December 2025, brought in by Kris Bell for the BYD Seal 6 launch. Since then, material from Cars N Coffee Liverpool events has fed straight into the campaigns, all produced for Peoples Automotive.

For the Sealion 6 launch and the Sealion 5 DM-i launch in February, I worked as creative director, setting the direction for both campaigns while Eddy Umoren handled production and execution.

In April, Peoples Automotive handed me the Omoda 7 campaign on my own. Creative direction, photography and production, built from scratch into a finished campaign.