Two car launches, one growing role. What started as photography alongside Peoples Automotive at Cars N Coffee Liverpool became creative direction, a script, a presenting role, and by April, a campaign built solo from the ground up.
I started working with Peoples Automotive in December 2025, brought in by Kris Bell for the BYD launch at Cars N Coffee Liverpool. It has stayed the stage for everything since: every model, every launch, every campaign has gone through that event.
The first job was straightforward. Photograph the BYD Seal 6, while Eddy Umoren ran the filming, the presenting and the production. Two more BYD models joined the same December event, and the brief grew with them.
By February, the job had changed shape. For the BYD Sealion 5 DM-i launch I wrote the script, found the locations, and stepped in front of the camera myself, working again with Eddy Umoren on filming and production.
In April, Peoples Automotive handed me the Omoda 7 on my own. Creative direction, production, the lot, built from nothing into a finished campaign for Cars N Coffee Liverpool.